The Benefits of SEO
Search engine optimisation (SEO) can be confusing to understand at first, but once you come to grips with exactly what it means, the cloud of confusion is lifted. Do you remember the yellow pages? It was a gigantic book that was produced annually and delivered to every home in the country. Google is the digital yellow pages with one exception; it’s updated every minute and can provide the most relevant answers to your query in seconds. This has been received as a gift and a curse. Now businesses have very little barrier to entry and can be monetise their products relatively quickly. However, it has also opened the door to significant competition nationally and globally. No longer are you competing with the local shops in your area; your business competes with the world.
This is where an SEO service can help. An SEO agency works with your brand and website to optimise it for the highest levels of visibility in Google's directory. There are many free tools that allow businesses to try and do it themselves, but professional support is always needed when competition is fierce. SEO has long term benefits as when Google begins to trust your website its likely to promote your pages and new products faster than your competitors. A website that adheres to Google's webmaster guidelines and is optimised to make Google understand your products or services is the best foot forward to monetising the hard work and time spent creating your website.
SEO freelancers are great for small projects and websites in the early stages of their development. However, if your website begins to grow in its complexity, the scope of what an SEO freelancer may be able to offer is often stretched due to the lack of resources that may be available to him/her. Freelancers also work in silos and may not necessarily have others in the field to speak to about new ideas or troubleshoot ranking issues when they arise. But, if your website is under 100 pages, an SEO freelancer might be a great fit.
Our SEO team is compromised of SEO freelancers and full time staff with multiple years of organic search engine optimisation collectively under or belts. We not only have the best practices in search mastered, but we also work with developers to make the necessary adjusts to your website to maximise its potential to rank well on the major search engines. We start with you, your brand and your goals. No tricks or shortcuts to success. We focus on long term sustainable actions for content creation and implement best practices for on-site optimisation. We also work with our outreach team to build authoritative and relevant links to your domain. Google loves when other websites vouch for yours, but the quality and relevance of those websites matter. Take the step today and we'll audit your website for free to identify the current state and where the opportunities are for your website to gain more traffic, and ultimately more conversions.